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PayPal PassPort Encourages Small Business Global Sales

[Thursday, July 3rd, 2014]

A new service from PayPal aims to help small business owners boost their sales overseas. PassPort, launched in June 2014, gives small businesses access to a wealth of information about international sales.

Categorized by country, information includes holidays and events, peak sales seasons, cultural trends including customs and taboos, currency exchange, taxes, shipping and distribution, and international fees.

Major U.S. holidays like Valentine’s Day and Mother’s Day, and traditional shopping days like Black Friday (the day after Thanksgiving) may not exist in other countries. Likewise, big sales days in other countries may not be common knowledge to U.S. merchants.

International shopping days

For example, in China November 11 is known as “Singles Day.” Sales are projected to exceed $10 billion U.S. dollars on Singles Day – far more than sales figures for Black Friday. Other international shopping holidays, such as Japan’s “Golden Week” and Australia’s “Click Frenzy,” are prime examples of days that small businesses can capitalize on to expand their sales.

Carey Kolaja, vice president of global product solutions at PayPal, said that 25% of PayPal’s total payment volume in 2013 came from international trade. “We designed PassPort with our international insights to help small businesses tap into global sales opportunities as simply and seamlessly as possible,” explained Kolaja.

PayPal offers many payment solutions for small businesses

PayPal allows small businesses to sell products online, accept credit card payments, invoice customers and track sales volume. They offer small businesses a host of options for running websites and doing business online as well as in brick-and-mortar shops. Mobile payment solutions like iPad apps and credit card readers allow businesses to accept payments on the go. Doing business online means having access to customers across the globe, and PassPort is designed to help entrepreneurs and small business owners take advantage of international sales opportunities.

“By helping businesses understand when and how to best engage with international shoppers, we enable them to tap into new revenue potential,” said Kolaja.

Through PassPort, businesses can provide shoppers direct links to eBay Marketplace tools. eBay is PayPal’s preferred international sales platform.

Jenn Crowder, owner of Boston Fashion House, said that many of her customers live overseas. She expects PassPort to enable her to better understand her international customers’ needs. “Learning more about the holidays, buying patterns and gift-giving traditions of huge emerging economies like Brazil and China is a fantastic shortcut for me as I work to further expand sales of my luxury goods,” said Crowder.

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