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New Business Card From U.S. Bank Offers Value Where It’s Most Needed

[Saturday, October 13th, 2018]

Most people are familiar with rewards credit cards that give members bonus cashback in certain categories that change each quarter. But U.S. Bank’s new business credit card will let companies earn more rewards by offering the biggest bonuses in categories where they spend the most each statement period.

Here’s how it works: the U.S. Bank’s Leverage Visa card will track where cardholders spend the most money, and then give them two points per dollar spent on eligible purchases in the top two spending categories each month. These categories can change or stay the same each month; it’s all dependent on where members are spending the most money. They’ll also get an extra bonus point for every dollar they spend during the first year they have the card, up to $100,000. If they use U.S. bank to process their credit card payments, they’ll also be eligible for extra reward points.

Points can be earned at raw materials and supply chain shops, so companies that spend the most on construction materials, commercial equipment, medical supplies, or advertising can get bonus points on those purchases, which other credit cards might not reward.

A new type of rewards credit card

When crafting the Business Leverage Visa card, U.S. Bank held brainstorming sessions with business owners from across a wide variety of industries. When they heard an overwhelming concern that business owners weren’t getting reward points on the things they purchase most, they worked to design a credit card tailored to their needs.

U.S. Bank customer Clinton Halley, who works in the concrete industry in California, said he puts everything he can on his business credit card. “It would be great to get rewarded where I’m actually spending my money,” he said. “Concrete, by far, is my biggest line item of expense. Now I’ll have the opportunity to actually double the points I’m earning on it.”

John Steward, president of retail payment solutions at U.S. Bank, said this new credit card represents a complete rethinking of how businesses are rewarded. “We give them business-sized spending power so they can use this card on their larger purchases, wherever Visa credit cards are accepted.”

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