Best Credit Card Offers specially for you

About Us  |  Contact Us  |  Articles  |  News  |  Tips  |   Tools
ADVERTISER DISCLOSURE is an independent, advertising-supported web site which is compensated by the credit card issuers whose offers appear on the site. This compensation may impacts how and where the credit products appear on our site, including, the order in which they may appear within credit product lists. does not review or offer all available credit products.

Credit cards make online offers based on customers’ surfing habits

[Friday, April 1st, 2011]

Card companies are now using many high-tech marketing tools, which let them make online offers to customers depending on their surfing habits. This would mean that two people with the same card would see different offers being made by the card company from the same site and at the same time. This might seem a bit odd, but issuers say that it is part of a strategy where the deals offered will suit each individual respectively.

The discrepancies may sometimes be a result of random marketing test, but at other times these offers will vary as the websites would be tailoring the information on the basis of what they assume they know about you.

Just in the way other companies do business, card companies are also trying to strike a balance where they will personalize their sites as well as protect the users’ privacy.  Card companies want to make offers that are interesting to their clients.  They wish to offer frequent travelers the travel rewards cards and at the same time they want to take care not to freak people out by making the choices seem too personal, although the technological advances will help them make a few guesses with regard to your income as well as interest based on the surfing habits.

There are some tech companies that are compiling databases based on the individual’s Internet search histories. These are then cross-referred against other data and then predictions are made about the sort of products that people might buy etc. The moment someone visits a certain webpage, the data can be exchanged quickly and personalized offers could be made from the host site.

Ten of the major US card companies were found to have employed technologies where they could access detailed information about the visitors who come to that website. This happens with the aid of the ‘Cookies’ that will store bits of information on the website and the computer will remember you during future visits.

At least 9 out of 10 credit card companies had exchanged information with websites outside and all of them had placed cookies on the computers of these visitors.

What you can do?

  • Avoid targeted ad networks, which link the ads to your browsing pattern.
  • Always delete the Internet search history as well as the cookies through the browser.

Taking a few steps will help safeguard your privacy and help in making better choices.

Read also

New Business Card From U.S. Bank Offers Value Where It’s Most Needed
[October 13th, 2018]

Most people are familiar with rewards credit cards that give members bonus cashback in certain categories that change each quarter. But U.S. Bank’s new business credit card will let companies earn more rewards by offering the biggest bonuses in categories where they spend the most each statement period.

Continue reading ››

Propel Card From Wells Fargo And American Express Offers Triple Reward Points
[July 16th, 2018]

Wells Fargo and American Express have announced changes to their no-annual-fee Propel card, making it an even better deal for customers who use streaming video services, order food and go out to restaurants, and travel frequently.

Continue reading ››

New Chase Credit Cards Offer Big Rewards For Travelers
[April 18th, 2018]

There are two new rewards credit cards available for travelers who want to collect extra points when checking in to their favorite hotels. The IHG Rewards Club Premier card and the IHG Rewards Club Traveler card from Chase Card Services offer reward points, free anniversary nights, elite membership stats, no foreign transaction fees, and more.

Continue reading ››
Copyright © 2003-2018 All Rights Reserved strives to keep credit card information up to date and accurate. However, all the credit card information is presented without warranty and can be changed by the credit card issuers at any time. Click the "Apply online" button to see the online credit card application and to review current credit card terms and conditions. Note that can be compensated by credit card issuers when the visitors apply for a credit card through the website.
* The webpage is a free service and an information resource for credit cards and financial products and services available to eligible United States consumers. does not offer any warranties and is not a direct service. There are no guarantees for approval or offers when applying for a credit card. Please refer to the application if you would like more information on each credit card. When you click "Apply" for a particular credit card, please take the time to review the terms and conditions of the product/service at the issuer's website. All logos on the website are property of their respective owners.
Information in these articles is brought to you by Banks, issuers, and credit card companies mentioned in the articles do not endorse or guarantee, and are not responsible for, the contents of the articles.
Disclosure: Not an access card.