Best Credit Card Offers specially for you

About Us  |  Contact Us  |  Articles  |  News  |  Tips  |   Tools
ADVERTISER DISCLOSURE
RequestCredit.com is an independent, advertising-supported web site which is compensated by the credit card issuers whose offers appear on the site. This compensation may impacts how and where the credit products appear on our site, including, the order in which they may appear within credit product lists. RequestCredit.com does not review or offer all available credit products.

Credit cards make online offers based on customers’ surfing habits

[Friday, April 1st, 2011]

Card companies are now using many high-tech marketing tools, which let them make online offers to customers depending on their surfing habits. This would mean that two people with the same card would see different offers being made by the card company from the same site and at the same time. This might seem a bit odd, but issuers say that it is part of a strategy where the deals offered will suit each individual respectively.

The discrepancies may sometimes be a result of random marketing test, but at other times these offers will vary as the websites would be tailoring the information on the basis of what they assume they know about you.

Just in the way other companies do business, card companies are also trying to strike a balance where they will personalize their sites as well as protect the users’ privacy.  Card companies want to make offers that are interesting to their clients.  They wish to offer frequent travelers the travel rewards cards and at the same time they want to take care not to freak people out by making the choices seem too personal, although the technological advances will help them make a few guesses with regard to your income as well as interest based on the surfing habits.

There are some tech companies that are compiling databases based on the individual’s Internet search histories. These are then cross-referred against other data and then predictions are made about the sort of products that people might buy etc. The moment someone visits a certain webpage, the data can be exchanged quickly and personalized offers could be made from the host site.

Ten of the major US card companies were found to have employed technologies where they could access detailed information about the visitors who come to that website. This happens with the aid of the ‘Cookies’ that will store bits of information on the website and the computer will remember you during future visits.

At least 9 out of 10 credit card companies had exchanged information with websites outside and all of them had placed cookies on the computers of these visitors.

What you can do?

  • Avoid targeted ad networks, which link the ads to your browsing pattern.
  • Always delete the Internet search history as well as the cookies through the browser.

Taking a few steps will help safeguard your privacy and help in making better choices.

Read also

New Marriott Bonvoy Bold Credit Card VS Marriott Bonvoy Boundless Credit Card
[June 21st, 2019]

A short time ago, the largest world hotel chain – Marriott International together with Chase Bank have pleased their customers with a new hotel credit card – the Marriott Bonvoy Bold™ Credit Card. Marriott loyal fans are most likely aware that the Bold card is not the first Marriott and Chase joint credit card. Their first co-branded card is the Marriott Bonvoy Boundless™

Continue reading ››

New Apple Card Coming Soon
[April 3rd, 2019]

There is already a Barclaycard Visa with Apple Rewards credit card, Apple Cash card, and recently Apple announced a new card – Apple Card. It is an innovative credit card that will be available in the U.S. this summer.

Continue reading ››

Experts Offer Their Best Tips For Keeping Your Financial New Year’s Resolutions
[January 6th, 2019]

As the winter holidays fade into memory and the new year advances, many people find that their resolutions to lose weight, eat better, go to the gym, get more organized, and generally be better versions of themselves also recede into the distance.

Continue reading ››
Copyright © 2003-2019 RequestCredit.com. All Rights Reserved
RequestCredit.com strives to keep credit card information up to date and accurate. However, all the credit card information is presented without warranty and can be changed by the credit card issuers at any time. Click the "Apply online" button to see the online credit card application and to review current credit card terms and conditions. Note that RequestCredit.com can be compensated by credit card issuers when the visitors apply for a credit card through the website.
* The RequestCredit.com webpage is a free service and an information resource for credit cards and financial products and services available to eligible United States consumers. RequestCredit.com does not offer any warranties and is not a direct service. There are no guarantees for approval or offers when applying for a credit card. Please refer to the application if you would like more information on each credit card. When you click "Apply" for a particular credit card, please take the time to review the terms and conditions of the product/service at the issuer's website. All logos on the RequestCredit.com website are property of their respective owners.
Information in these articles is brought to you by RequestCredit.com Banks, issuers, and credit card companies mentioned in the articles do not endorse or guarantee, and are not responsible for, the contents of the articles.
Disclosure: Not an access card.