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2007-08-23 00:11:08

The future of credit card deals

Credit cards have undergone major changes since they were launched. When they were first introduced in 1950s, the transaction process took time and couldn't really be called hassle-free. Merchants had to deposit special slips into bank to receive payments. First credit cards could only be used at particular store and there was no way you could find one with rewards that are being offered nowadays.

But things have changed since the internet has pierced our society with its convenience, effectiveness and unlimited capabilities. Credit cards represent world-wide method of payment and often act as a piece of I.D. Whether it's online shopping or paying taxes, it is now possible to do both from within the rooms of your house.

So, seeing the change that we have been able to experience for the last 50 years, one question has lately been frequently asked: what awaits us in the future? When talking about the prospective of credit cards, one should not limit his or her expectations in terms of technology. There are other areas such as regulations and process methods that are likely to change as well.

Some experts say that it's the hospitality industry that has been the greatest push for the progress of credit cards. Hotel industry required a transaction processing service that would be fast, easy to use and convenient. To satisfy hotel merchants, credit card companies have introduced electronic transactions that have been serving us well for the last 20 years.

The development process of credit cards depends on demands of the market. Credit card companies are doing their best to satisfy merchant's and cardholder's needs. However, it's the business owners that have a greater portion of votes when credit card companies decide which direction in the expansion process to take.

For instance, there are tons of articles written on problems regarding credit card frauds. Issuers are spending millions of dollars to produce new security products that would make credit card transactions safer. And who knows, maybe we will soon be able to enjoy online transactions without worrying much about identity thieves.

While some companies target safety as their number one priority, others try to please everyday shoppers with convenience that they had never seen before. Japanese cardholders are already using their mobile phones with credit card details stored in a special chip inside the device.

A further analysis of the market shows a trend of card issuers creating interest-specific products. For example, people concerned with ecological state our planet are now able to contribute to different "green" campaigns simply by swiping their credit cards. It would be wise to expect similar cards that target specific customers in the near future.

Furthermore, the laws that govern the credit card industry are also subject to a change. Certain states have already introduced new regulations, making financial institutions drop some unfair credit card deals.

Nobody can tell us for sure what is going to happen in the credit card industry in the future. But we can rest assure that whatever new technology or services await us, it will only make our lives better.

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