American Express Makes a Credit Card Deal with Newlyweds

As long as credit cards have invaded the banking services market as well pockets and minds of its customers, they come as a helpful tool to finance almost every sphere of the present day life. However, if the plastic, as they call it, has the power over people's minds, it does not necessarily become the master of their purses.

Why? It's because credit cards are like expensive luxury things which can be too expensive to swing on one's income. More, some credit cards can be like the wrong pair of shoes that give you more discomfort than otherwise

For this reason, lots of young people over 18 rush about credit card companies and banks to ensure that they make the right credit card deal both for their unstable yet budget and their particular spending ways.

Keeping to the subject of young people's credit cards priorities, American Express was at some point in time lagging and thus couldn't boast of a large customer base among those under 30.

Young customers found their credit cards too expensive to own, and it is a fact - AmEx credit card terms and fees  seem to be designed exclusively for good income clients with long credit history and high credit scores.

Fearing to lose its revenues on credit card deals with only a limited customer base, American Express has made a step forward. The credit company targeted young customers in their credit card market analysis and came to the conclusion that the age category of 20-30 had a certain specification of credit-related needs.

 What are those needs? Naturally, it's the need to have a well-financed and unforgettable wedding party and build a good credit history to be approved a mortgage later on. Thus, they need to have a good start.

That's exactly what American Express has on offer after the analysis. The Knot credit card deal has become a salvation for the company in their attempt to extend its market and revenues, as a result.

Don't you find that these words sound much like a firm statement? Perhaps they do, but I wouldn't be so self-assured if I hadn't tried the usefulness and benefits of the Knot credit card myself. I applied for this very credit card just for one simple reason - it promised to provide a good wedding budget.

Trying to get customers more loyal, the company also offered discounts on the wedding dress and decorations. All together, special benefits and discounts attached to the Knot credit card were aimed at making the major spending in our life less tangible.

And, I must admit, American Express kept all their promises to take care of this magic moment in our life with all its specific needs and interests.

That's not all. Competing with the typical credit card products from American Express, the Knot card introduces a gainful bonus points program. We were happy to learn, after we had saved a considerable amount of money at certain merchants, that we could apply for fee-free enrollment into the Membership Rewards Option program from American Express.

Using the program, the newlyweds are entitled to earn valuable points which they can redeem for wedding shopping and even honeymoon-related rewards.

Aren't all these benefits a good motivation for young couples to apply for the Knot credit card? American express didn't miscalculate the great effect of this fee-free consumer credit card aimed at the young demographic, that's for sure.

There's still one drawback about this credit card which is also true to all the other AmEx cards - it's the requirement to have a good credit history and be utterly creditworthy.

Thus, I personally do not think that the guys from American Express will significantly boost their sales through Knot credit card deals. But they will definitely extend their credit card market among young people.